Assistant Professor Digital Marketing | University of Kalba

Job Description

The Assistant Professor Digital Marketing vacancy at the University of Kalba is a full-time academic position focused on digital marketing education, research, programme development, accreditation, and industry engagement.

The successful candidate will contribute to the University’s BBA Marketing concentration, which is being developed around digital fluency, applied learning, and evidence of student capability.

Employer: University of Kalba
Location: Kalba, Sharjah, United Arab Emirates
Position: Assistant Professor of Marketing (Digital Marketing)
Job Schedule: Full Time
Job Identification: 100190
Posting Date: October 8, 2026

Assistant Professor Digital Marketing – Position Overview

The University seeks a faculty member who can teach and conduct research at the intersection of:

• Marketing strategy.
• Digital platforms.
• Marketing data.
• Consumer behaviour.
• Marketing analytics.
• Digital business.

The successful candidate will also help strengthen the Marketing concentration as a recognised pathway for students preparing to enter the digital economy.

Teaching Responsibilities

The appointee will teach courses that may include:

• Principles of Marketing.
• Consumer Behaviour.
• Digital Marketing.
• Social Media Marketing.
• Marketing Analytics.
• Digital Business Models.
• Strategic Marketing.

The University expects faculty to combine academic rigor with practical, capability-based learning.

Digital Marketing Tools and Applied Learning

The successful candidate should be able to incorporate current digital marketing platforms and tools into teaching and assessment.

Relevant tools include:

• Google Analytics 4.
• Google Ads.
• Meta Ads Manager.
• SEO and SEM tools.
• HubSpot or an equivalent CRM and marketing automation platform.
• Social listening tools.
• AI-assisted content tools.

In addition, faculty will use capability-based assessment, including:

• Live projects.
• Professional certifications.
• Portfolios.
• Applied assignments.
• Practical digital marketing tasks.

The appointee will also supervise student capstone projects and internships.

Research Expectations

The successful candidate is expected to maintain an active research programme in Marketing or Digital Marketing.

Research responsibilities include:

• Sustaining a Scopus Q1 publication pipeline.
• Conducting research relevant to the discipline.
• Pursuing external research funding.
• Developing industry-funded research.
• Collaborating with external organisations where appropriate.

Applicants must have a Scopus h-index of 5 or above.

Candidates should include their Scopus Author Profile link in the CV.

Marketing Programme Development

The appointee will contribute to the continuous improvement of the University’s Marketing concentration.

Responsibilities include:

• Writing and reviewing course learning outcomes.
• Mapping CLOs to programme competencies.
• Designing appropriate assessments.
• Contributing to study-plan development.
• Running Assurance of Learning cycles.
• Preparing course files and supporting evidence.

The role therefore requires knowledge of both subject delivery and programme-level academic quality processes.

Accreditation Experience

Candidates should be familiar with accreditation frameworks such as:

• CAA.
• AACSB.
• EQUIS.
• AMBA.
• ACBSP.

They should understand:

• Accreditation standards.
• Assurance of Learning.
• Self-study processes.
• Evidence files.
• Programme documentation.
• Continuous improvement requirements.

Industry Engagement

The successful candidate will help build relationships with external organisations for:

• Guest lectures.
• Internships.
• Applied research.
• Joint projects.
• Consulting.
• Executive training.
• Student engagement.

Potential partners may include:

• Digital agencies.
• Retailers.
• E-commerce companies.
• Tourism operators.
• Government communication units.

Candidates with direct industry experience in Marketing, particularly Digital Marketing, are preferred.

Alternatively, applicants may demonstrate meaningful industry collaboration through:

• Joint projects.
• Consulting.
• Executive education.
• Internship partnerships.
• Advisory work.

Qualifications

Applicants must hold a:

• PhD in Marketing or a closely related field with a Marketing dissertation.

The doctorate must be from an accredited institution recognised by the UAE Ministry of Higher Education and Scientific Research.

Candidates must also have at least:

• One year of university teaching experience after completing the PhD.

Teaching and Communication Requirements

Applicants should demonstrate:

• Effective university teaching in Marketing or a closely related discipline.
• Strong classroom engagement.
• Fluent English.

Arabic is considered an asset.

Preferred Professional Certifications

Professional certifications in Digital Marketing are preferable.

Examples include:

• Google Digital Marketing certifications.
• Google Analytics certifications.
• Meta Blueprint.
• HubSpot certifications.
• Digital Marketing Institute credentials.
• Equivalent recognised professional certifications.

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How to Apply

Interested candidates should apply through the University of Kalba’s official recruitment system.

Before submitting an application, candidates should ensure that their CV clearly includes:

• The required Scopus Author Profile link.
• Evidence of the minimum post-PhD teaching experience.
• Research publications.
• Digital Marketing teaching expertise.
• Relevant industry engagement.
• Accreditation experience.
• Professional certifications, where applicable.

Applicants should verify all vacancy details and application requirements through the official University of Kalba recruitment page before applying.