Digital Marketing Specialist | Arabian Gulf University (AGU) | Institutional Communication Center

Job Description

The Institutional Communication Center (ICC) at Arabian Gulf University (AGU) invites applications for a Digital Marketing Specialist position. This role is responsible for planning, managing, and executing AGU’s digital communication strategy across social media platforms and the university’s website.

Position Overview:
The Digital Marketing Specialist ensures alignment with AGU’s institutional identity, enhances digital visibility, and strengthens engagement with internal and external audiences across the GCC region. The role sits within the Institutional Identity & Marketing Unit and reports to the Head of Institutional Identity & Marketing Unit.

Department: Institutional Communication Center (ICC) – Institutional Identity & Marketing Unit
Reporting To: Head of Institutional Identity & Marketing Unit

Required Qualifications:

• Bachelor’s degree in Digital Marketing, Communication, Media, Business, or related field

Required Experience:

• Minimum 2–4 years of experience in digital marketing, preferably in higher education or public sector
• Experience managing social media accounts with demonstrated growth results
• Experience in content management systems (CMS), SEO, or analytics platforms

Technical Skills:

• Proficiency in social media management tools (Meta Business Suite, Hootsuite, etc.)
• Good understanding of SEO, Google Analytics, and website UX principles
• Basic knowledge of photo/video editing tools is an advantage
• Ability to analyze data and produce strategic reports

Soft Skills:

• Strong communication skills in Arabic and English
• Creativity and strategic thinking
• Time management and ability to handle multiple projects simultaneously
• High attention to detail
• Ability to collaborate effectively with diverse teams

Personal Attributes:

• Professional, proactive, and adaptable
• Strong sense of accountability and confidentiality
• Passion for digital innovation and continuous improvement

Key Responsibilities:

Social Media Management:

• Manage and oversee all official AGU social media platforms including Twitter/X, Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Develop and implement monthly and quarterly content calendars aligned with AGU’s communication priorities
• Collaborate with Media & Digital Content Unit and design teams to produce high-quality digital content
• Schedule, publish, and monitor daily posts while ensuring adherence to AGU’s brand identity
• Respond to inquiries, comments, and direct messages across platforms in coordination with PR Unit
• Monitor digital trends and recommend innovative ideas to enhance online presence

Content Creation:

• Contribute to creating engaging bilingual (Arabic/English) digital content for social media and web platforms
• Ensure all published content reflects AGU’s tone of voice, messaging guidelines, and institutional values
• Perform quality checks on images, videos, and graphic assets prior to publication

Website Content Management:

• Update AGU’s website content including news, events, program information, and announcements
• Ensure accuracy, accessibility, and clarity of all website content following UX standards
• Coordinate with IT Department on technical updates, integrations, and enhancements
• Maintain consistent bilingual (Arabic/English) structure and formatting across all web pages

Analytics & Reporting:

• Prepare comprehensive monthly digital performance reports for all AGU platforms
• Analyze engagement metrics, reach, and traffic to identify improvement opportunities
• Conduct benchmarking studies against leading GCC and international universities
• Track key performance indicators (KPIs) and present insights to ICC leadership

Digital Governance:

• Ensure all digital platforms comply with AGU’s digital governance protocols including two-factor authentication, password rotation, and access control
• Maintain up-to-date documentation of platform credentials, authorized users, and administrative permissions

Campaign Management:

• Support digital aspects of university marketing campaigns and major events
• Coordinate with Institutional Identity & Marketing Unit to maximize visibility and alignment
• Manage online paid advertising campaigns as needed (Google Ads, Meta Ads, etc.)

Crisis Communication:

• Implement digital communication protocols during critical or sensitive situations
• Escalate high-risk or sensitive online issues to ICC leadership promptly
• Adjust, freeze, or reschedule digital content during emergency communication scenarios

Working Conditions:

• Office-based role with occasional requirement to cover events outside regular working hours
• Close coordination with Media Unit, PR & Events, Alumni Relations, and IT Department

Location: Arabian Gulf University (AGU)