Head of Branding | Canadian University Dubai

Job Description

Job Title: Head of Branding

We are seeking a visionary and strategic Head of Branding to lead the development, protection, and consistent application of CUD’s brand across all channels and touchpoints. Reporting to the Director of Marketing & Communications, you’ll shape how the world sees us, elevating our identity, voice, and reputation both locally and internationally

Key Responsibilities – Head of Branding

• Evaluate and strengthen CUD’s brand positioning through data-driven insights, strategic planning, and proactive brand protection measures.
• Develop and execute the university’s brand strategy across all platforms, ensuring consistent messaging and visual identity.
• Oversee and enforce brand guidelines across internal departments and external communications.
• Lead the visual branding direction—including logo, color palettes, photography, and storytelling standards.
• Collaborate cross-functionally with PR, Creative, Digital, Social Media, and Recruitment teams to execute impactful campaigns.
• Manage branding for high-impact campaigns, including those targeting sponsored student enrollment.
• Conduct brand research, perception audits, and competitor benchmarking to optimize visibility and differentiation.
• Champion internal brand engagement through workshops, brand onboarding, and faculty/staff alignment.
• Manage relationships with branding agencies, freelancers, and creative partners to ensure brand-aligned output.
• Monitor performance, KPIs, and ROI of branding initiatives, and drive continuous improvement.

Qualifications & Experience

• Bachelor’s degree in Marketing, Branding, Communications, or related field (Master’s preferred).
• Minimum 8 years of experience in brand management, with 3+ years in a senior leadership role.
• Proven expertise in brand strategy, identity systems, storytelling, and brand architecture.
• Experience in higher education, nonprofit, or mission-driven organizations is highly desirable.
• Proficiency in visual and digital branding tools and platforms.

Key Competencies 

• Strategic Thinking & Execution
• Strong Visual and Verbal Brand Acumen
• Cross-Functional Team Leadership
• Creative Storytelling & Innovation
• Data-Driven Decision Making
• Stakeholder Management

Languages

• Required: Fluent in English (verbal and written)
• Desirable: Arabic or French

Why Join CUD?

• Be part of a globally inspired institution with Canadian academic values.
• Contribute to a dynamic and fast-growing university brand.
• Collaborate with visionary leadership and creative minds.
• Enjoy a competitive compensation package and an inclusive work environment.

Join our dedicated team and contribute significantly to the student experience at Canadian University Dubai. Interested candidates are encouraged to apply.

About Us

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the #1 University in Dubai, and 25^th in the Arab Region according to the QS Arab Region Rankings 2022.

Our expanded City Walk campus hosts state-of-the-art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring: laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!

With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.

Job Info

• Job Identification 103
• Job Category Support
• Posting Date 03/27/2025, 08:47 AM
• Apply Before 05/31/2025, 09:47 AM
• Degree Level Bachelor’s Degree
• Job Schedule Full time
• Locations City Walk, Al Wasl Road, Dubai, AE

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